Creating A Logo – How To Stand Out From The Competition?

2017-10-06 18:47:01 / author: views 25Total views: 25 / 8Views for 7 days: 8

In today's world, an attention-grabbing logo is regarded as the very foundation of a successful branding and marketing strategy. Hence, you need to be particular and specific when it comes to creating a logo for your business. It should convey your message to the potential customers and drive them towards you. It should be so designed that it endures for over a decade and if altered, then very little.

Here, is an outline of logo creating essentials that you help your brand to beat the competition.

Study Your Competitors

When you aim at beating your competitors, you need to study them first and then improve your brand logo. For example, avoid similar colors, designs and fonts that your competitors use otherwise it would be difficult for your customers to differentiate you from the others.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Ask Yourself What You Want Your Logo To Say

Be sure what you want to convey through your logo. If you are not sure, then the logo will not effectively bring out your message or vision. Make sure you have a clear vision of what it should say before designing it.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Value The Brand's Legacy

Whether you are creating a logo for your company or someone else's, if it is an established brand, then you need to value its inheritance. Avoid disturbing the genuine legacy and mark it has created over years.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Keep It Flexible

You are going to use it on many media and for that, it needs to be flexible. Depending on the media (business cards, letterheads, billboards), the size of the logo would change. If you keep the size flexible rather than altering it so that induce the same feelings everywhere.

Better, design the logo using Adobe Illustrator or Corel Draw. This vector graphic software ensures consistent visual quality no matter what the size is.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Ditch The Logo Trend

A good logo is timeless. The trends change every year. If you start flowing this shifting trend, then you are actually not even building up your customer base. By the time, they start connecting with your logo and brands they see it's changed.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Stop Being Common

There are certain themes and elements that are so overly used that hardly anyone notices them for example globes, silhouettes, arrows, ribbons, flags. Make it different, make it noticeable. Think something new, different that people will notice and like.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Time To Think Out Of The Box

You really don't need to show what services you provide in the logo. For example, Lenovo or Dell don't have a computer or laptop in their logo. Your logo represents you and your vision.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Make Sure It Is Unique

A logo should be original. You can use stock vector arts in the logo, but it can get you in trouble if someone else also using it in their logo. According to the law, you should be the exclusive license holder of the logo and incorporation of a stock image breaks it.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

K.I.S.S.

No, you don't need to kiss the logo but "Keep It Simple, Stupid". Many use complicated logo designs thinking it would be unique, but what they missed out is simplicity. Complicated and detailed logos not only sidetrack your potential customers, but they will be hard to replicate and maintain in the future. Believe it or not, simple logo attract people immediately and tend to leave a lasting impression!

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Choose The Perfect Typeface Style

A poor font can make the best logo a BIG flop. It is a tricky decision, but you have to take it right. Make sure the font style matches and compliments the style of the logo. It shouldn't be a very close match or both elements would be challenging each other. Again, if they are contradicting each other, then the onlookers would be confused.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

And Number Of Fonts

Apart from the choosing the perfect font family, you also need to restrict the number of fonts in the logo. It is logo not a font style portfolio. Every font is different and people need different amounts of time to distinguish it. Too many of them together will only create confusion. A logo is best when it has maximum two typefaces because it makes the logo comprehensible and thus, helps you stick out from your contenders.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Be Careful With The Colors

Don't use blue in the logo, just because you like it. Remember, that logos don't represent you, but your brand. Colors can unknowingly manipulate people's perception and behavior towards your brand. The ideal color should be how you want the potential customers to perceive your brand.

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Creating A Logo – How To Stand Out From The Competition?

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Creating A Logo – How To Stand Out From The Competition?

Creating a logo is an important part of your brand recognition. You just can't ask your website developer to create one as an additional requirement. Remember, designs can't speak for themselves. So, make sure the designer is able to clear the concept or the story behind it. If you find both of them interestingly convincing and unique, go for it!

Follow these logo essentials and hopefully, you will be able to create a logo that will beat all your competition.

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